A More Precise and Efficient Agriculture: How Embedded Technology Transforms Without Replacing
By Bernardo de Castro, VP of agriculture strategy, Hexagon’s Autonomy & Positioning division
Agricultural machinery has never been so connected, intelligent, and autonomous. Machines now chart routes with centimetre-level accuracy, apply inputs based on soil and climate data, and adjust their operations in real time, even across challenging terrain. It is inevitable, then, to ask: is the advancement of embedded technology replacing operators in the field? It is a common—and legitimate—question. Yet, what we see in practice tells a more complex, and above all, more optimistic story. Embedded technology does not replace; it transforms.
In recent years, agriculture has experienced a leap in efficiency driven by the digitalisation of operations. Equipment that once relied almost entirely on the operator’s skill and judgement now benefits from sensors, control algorithms, embedded software, navigation systems, and auto-steering technology. These systems can interpret variables in real time, correct route deviations, optimise input application, and continuously monitor machine performance.
According to a study conducted by a researcher at Embrapa in Brazil and a professor at the University of São Paulo, the use of precision agriculture solutions can reduce input usage by up to 30% and increase productivity by over 20%, depending on the crop and management practices adopted. The findings form part of one of the most comprehensive analyses ever carried out on the impact of these technologies in Brazil. They reinforce the importance of precision agriculture as a path towards greater efficiency, less waste, and reduced environmental impact. Furthermore, there are significant gains in the predictability and traceability of operations—factors increasingly valued by consumer markets, investors, and regulatory frameworks alike.
At the same time, the adoption of these technologies has driven a reconfiguration of the agri-sector’s labour market. Demand is rising for trained operators, rural IT professionals, remote support technicians, and field engineers, as machinery becomes more sophisticated. Far from eliminating jobs, this technological transformation is creating new opportunities—while naturally requiring that professional training keeps pace.
Behind this transformation are manufacturers, research centres, and engineering teams developing increasingly robust and interoperable solutions—systems that integrate seamlessly with different machines, implements, and management tools. This flexibility is crucial to ensuring that technology is within reach for more producers and that the benefits of automation extend beyond large-scale enterprises to include medium and small operations as well.
Auto steering technology is among the most widespread and impactful embedded solutions already in use on farms. At Hexagon, we have advanced in developing systems that enable the autonomous and precise operation of tractors, harvesters, and sprayers, even under challenging terrain or low-visibility conditions. This technology reduces overlaps, prevents planting errors, improves harvesting efficiency, and minimises crop trampling. With a range of installation options—including retrofit kits—auto-steering has proven to be a versatile, accessible, and essential tool for the professionalisation of agricultural operations.
Moreover, we are committed to ensuring that these embedded solutions remain accessible to a wide variety of operations, with modular and adaptable technologies that integrate with different systems and equipment already in use. This is a key priority for Hexagon: to design products that combine technical robustness with practical applicability, delivering tangible gains in field efficiency and autonomy.
All these advances, however, form part of a broader ecosystem. No matter how intelligent a machine becomes—and we strive to make it so—it still depends on skilled operators, attentive managers, and strategic decision-making. The human role evolves but remains indispensable. Automation frees time for professionals in agriculture to act more strategically: interpreting data, refining processes, and innovating in crop management.
The adoption of embedded technology, therefore, is not a break from field expertise—it is an extension of it. By providing more precise and reliable tools, technology enhances the capabilities of those who already understand the crop, the soil, the climate, and the local context. It is the combination of human experience with digital intelligence that defines the new standard of modern agriculture.
Naturally, this process requires care: it is essential to invest in technical training, strengthen rural connectivity, and ensure that innovation remains inclusive rather than exclusive. But the direction is clear—we are entering a new era, where embedded technology transforms agriculture without replacing what truly matters: human decision-making. Machine autonomy does not mean the absence of control. It means greater precision, safety, and efficiency for the one who remains at the centre of it all—the producer.