Agricultural management systems market expected to grow

Bis Research market intelligence report cites the 16 leading companies in the sector, including Hexagon Agriculture, which is based in Florianopolis.

The American market for farm management software and services is projected to reach $1.6 billion by 2023. That's what the new market intelligence report from BIS Research, a technology trends research and consulting firm, says. The expectation is 17.88% growth in the period 2018-2023. "The significant growth is attributed to agricultural consolidation in the region, the rapid deployment of cloud computing solutions and government support to implement advanced agricultural techniques," the report notes.

The report cites the 16 leading companies in the industry, including Hexagon’s Agriculture division, the only one based in Brazil, in the city of Florianopolis. The company is the agricultural vertical of Hexagon, a global leader in digital solutions. In the state capital of Santa Catarina, the factory is also located, where displays and onboard computers are produced for the entire world. Present in 36 countries of the five continents, the company also has offices in Ribeirão Preto (SP), Madrid (Spain) and Atlanta (United States). "The technology is essential for the agricultural sector to manage its data effectively and thus be able to make the best decisions," said Bernardo de Castro, president of Hexagon Agriculture.

Data management - Bis Research also points out that the main reason for managers seeking agricultural management systems is the possibility of dealing with large amounts of data generated on farms. The United States, Canada, Brazil and Argentina are among the countries with the greatest acceptance of intelligent agricultural systems and should continue to lead. In other parts of South America, the lack of infrastructure and knowledge about the benefits of agricultural management software to increase productivity and profitability still limits the large-scale adoption of technological solutions.

Integrated Solution - Hexagon develops the HxGN AgrOn platform, divided into AgrOn Cultivation, AgrOn Harvesting and AgrOn OEM. Each of these portfolios integrates products based on solutions that meet customer demands. Control is the keyword. All systems support managers in the agricultural and forestry sectors to ensure that all processes are executed in a way that maximises efficiency at the lowest cost.