Immersal launches AR game arcade solution
(Helsinki, Finland & Dubai, United Arab Emirates, 10 October 2022) Immersal Oy, part of Hexagon, today at GITEX in Dubai announced the launch of its augmented reality (AR) solution for horse racing tracks. The solution will work on horse racing tracks anywhere and enhance the visitor experience at the track.
AR experiences in sport events, theme parks, public spaces like shopping malls or airports can enrich the experience. They can be helpful and engaging while also offering shopping and other business opportunities. This is typically implemented with 5G, either private or public. (Multi-access edge computing) MEC servers can ensure immediate response times of the AR content. For Mobile Network Operators (MNOs), Immersal’s app is a great opportunity to showcase the value of 5G in use.
Immersal already introduced a similar solution for stadiums and piloted it together with several operators around the world, including Rakuten in Japan.
In June 2022, Immersal introduced a personal metaverse app — a revolutionary way to create, share and experience the metaverse. The Immersal app is an easy and fun way to merge the physical with the digital seamlessly into one immersive experience. This functionality can be integrated into both stadium and horse racing solutions.
“Combining the low latency and high throughput of 5G with our Visual Positioning solution, we can deliver real-time insights to the spectators in high quality. By providing statistics on the horses and the individual races as well as entertainment like 3D animations, the race organiser can offer an enhanced experience simultaneously to thousands of viewers. This is something unseen at the race tracks before,” says Anttoni Vesterinen, CEO of Immersal.
About Immersal
Immersal is building world-leading spatial mapping and visual positioning tools – the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 23,000 employees in 50 countries and net sales of approximately 4.3bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Contact:
Päivi Laakso-Kuivalainen
CMO, Immersal Oy
Phone: +358 40 757 29 27
Email: paivi.laaksokuivalainen@immersal.com
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Our technologies are shaping production and people related ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,500 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
