Immersal launches AR game arcade solution

5 December 2022

Immersal Oy, part of Hexagon, launched an augmented reality (AR) game arcade solution at VRARA Global Immerse Summit in Miami. The solution enables the retail and tourism industry as well as other sectors to gamify their customers’ experience while providing monetisation and learning opportunities. Potential AR arcade games are Pinball, Air Hockey, multiplayer Pong, Pacman, Tetris, Space Invaders, Donkey Kong, multiplayer Snakes and Ladders, and more.

With the game arcade solutions, you can decorate an entire neighborhood in a city with games, for example, placing Tetris on the surface of a high-rise building. A shopping mall can include branded games with a retailer’s logo or products forming part of the game. These AR elements modernise the shopping experience, improve brand engagement and introduce an element of fun.      

Visitors in a new city or shoppers in a mall can use AR through their mobile devices or AR glasses. AR games can be combined with other AR content like navigation or e-commerce as part of a city guide app or shopping mall’s own app.

AR experiences are typically implemented with 5G, either private or public. It is possible to use MEC (multi-access edge computing) servers to ensure the immediate response times necessary for AR content. Mobile Network Operators (MNOs) benefit from supporting these solutions to showcase examples of 5G in use.

Immersal previously introduced a similar solution for stadiums and horse racing tracks and has piloted these together with several operators around the world including Rakuten in Japan. 

In June 2022, Immersal also introduced a personal metaverse app which is an unprecedented way to create, share and experience the metaverse. Immersal App is an easy and fun way to merge physical and digital realities seamlessly into one immersive experience. This functionality can be integrated into both stadium and horse racing solutions.

“To make the metaverse accessible for a larger part of society, we need to lower the barriers to entrance. Games are a great way to inspire people to test AR for the first time. Adding creative monetisation and brand visibility opportunities makes this an attractive option for brands, making this the smartest first step into AR world ”, says Anttoni Vesterinen, CEO of Immersal.


Immersal is building world-leading spatial mapping and visual positioning tools – the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 23,000 employees in 50 countries and net sales of approximately 4.3bn EUR. Learn more at and follow us @HexagonAB.

For more information, related images, and video please contact:

Päivi Laakso-Kuivalainen
CMO, Immersal Oy
Phone: +358 40 757 29 27 

Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Our technologies are shaping production and people related ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,500 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at and follow us @HexagonAB.

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