Immersal and Burst join forces to transform location-based augmented reality fan experiences

20 November 2023

(Helsinki, Finland, November 16, 2023) Immersal, part of Hexagon, today announced a strategic partnership with Burst, a leader in innovative virtual reality fan experiences. This partnership marks a significant leap forward in location-based augmented reality (AR) experiences for conference, concert and event audiences around the globe.

Immersal is a leader in spatial mapping and visual positioning technology. Its Visual Positioning System (VPS) has earned acclaim for its ability to seamlessly overlay digital content onto the real world. This technology holds the potential to shape how people interact with their environments in navigation, gaming, retail, and various other applications. Burst is at the forefront of creating original virtual fan experiences that bridge the gap between the digital and physical worlds. Burst’s proprietary metaverse platform combines real-time photorealistic graphics with groundbreaking technologies like pixel-streaming, NFTs and blockchain. Burst works closely with A-list artists in creating immersive, gamified experiences.

Integrating Immersal's VPS technology with Burst's AR solutions enables even more accurate and engaging location-based AR experiences. Seamlessly blending real and digital worlds will enhance user engagement, create new revenue opportunities for sports events and entertainment businesses. Combining Burst’s user-centric approach with Immersal’s precision will also bring location-based AR to a wider audience through applications in retail, navigation, education and more.

"Burst's innovative approach to mobile AR aligns perfectly with Immersal's vision of dissolving the boundaries between the tangible and the virtual for impactful immersive experiences,” says Matias Koski, CEO of Immersal. “Together, we will redefine how people perceive and interact with the world around them through augmented reality."

About Immersal:

Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Learn more at

About Burst:

Burst is a creative force in the world virtual reality (VR) and augmented reality (AR) applications. Mikael Meklin, CEO and Founder of Burst, has been at the forefront of creative development. Burst's mission is to create immersive and engaging virtual experiences that captivate large audiences. Burst's team of creative minds specialise in designing stunning, interactive and user-friendly VR/AR applications that bridge the gap between the digital and physical worlds. Learn more at

Matias Koski, CEO Immersal
Tel. + 852 539 656 87

Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Our technologies are shaping production and people related ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,500 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at and follow us @HexagonAB.

How can we help?

Do you have a media enquiry or are in need of a visionary speaker? We're glad to help!