How Hexagon creates value for the consumer products industry
Digitalising consumer product value from concept to customer
Consumer products is a fast-paced industry, with competition and ever-changing consumer demands driving rapid innovation. Hexagon is helping consumer goods companies adapt quickly with digital transformation solutions that improve speed to market, manage supply chain complexity and maximise growth.
Meeting digital consumer demands
With customers wanting tomorrow's product yesterday, consumer product companies face unprecedented challenges today.
In addition to the key competition areas of price and quality, new "digital consumers" are emerging – using digital technologies to research and purchase exactly what they want at the lowest price possible. Whether it’s household and white goods, personal care, furniture or food and beverage, expectations of the product experience are sky high, and consumer brands must deliver to stay relevant and drive sustainable business growth.
Against a backdrop of globalisation and new regulatory demands, this creates a complex operating environment for the industry against a backdrop of globalisation and new regulatory demands,. Digitalisation is essential to manage this complexity and ensure agility in this faced-paced market. By leveraging digital solutions, consumer goods companies are empowered to keep customers at the heart of the innovation process from design to delivery, creating products that inspire and delight the modern digital consumer.