Hexagon appoints Chris Richter to lead expansion into media & entertainment 

Los Angeles, 2 November 2026 – Hexagon, the global leader in measurement technologies, today announces the appointment of Chris Richter as President of its Media & Entertainment Venture, reporting directly to Norbert Hanke, Group Executive Vice President. The new venture is another example of how Hexagon applies core technologies in new industries, and reflects Hexagon’s commitment to the media and entertainment industry as a strategic growth area for the business.

A seasoned commercial leader, Chris brings 29 years of experience in film and media, most recently as Managing Director and Chief Commercial Officer at ARRI. He will lead the Venture's work with studios, productions, creative technology partners and filmmakers, building on capture tools already in use on film and television sets.

Chris spent 20 years at Kodak in its motion picture business, holding leadership roles across sales, marketing and business development. He ultimately served as Vice President, Motion Picture & Entertainment, and Director of Sales & Marketing for Europe, the Middle East, Africa and Asia Pacific. He joined ARRI in 2017 and spent nine years there, rising to Managing Director and Chief Commercial Officer, where he led the global commercial organisation, including sales and rental.

Filmmaking relies on precise spatial information: where a camera sits, how a set is built, and how physical and digital elements line up in the final shot. As productions blend live-action sets with virtual environments and visual effects, accurate on-set data has become increasingly valuable. Hexagon’s measurement and reality capture technologies give crews a fast way to capture sets, stages, and locations in 3D, so they can plan shots, check camera moves, align motion capture volumes with the physical stage, and hand reliable data to visual effects teams.

"Precision measurement is what Hexagon was built on, and our Media & Entertainment Venture is another example of how we are taking Hexagon technology, already proven in other sectors, onto film and television sets," said Norbert Hanke, Group Executive Vice President, Hexagon. "Our technology is already helping crews work faster and with more confidence. Chris knows this industry and its customers from the inside, and he is the right leader to build the team that turns that foundation into a growth business."

"After nearly three decades in this industry, I know how much productions depend on efficient workflows on set and in post-production. More accurate, more usable metadata captured on set will support creatives significantly to bring their vision to the screen. Hexagon’s expertise in precision measurement speaks directly to that, and I am excited to expand the team and business to bring these solutions to more productions and sets," said Chris Richter, President of Hexagon's Media & Entertainment Venture. “Infinity Festival in Los Angeles on the 12 – 15 November is where the next chapter begins.”

Under Richter’s leadership, the Media & Entertainment Venture will continue innovating to bring new reality-capture technology to the motion picture industry.

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FOR MORE INFORMATION, CONTACT: 

Camille Merrells, Senior Director, MWW, [email protected] 

Carla Gutierrez, Senior Director Corporate Communications, Hexagon, [email protected]