Strategic Messaging Manager

Atlanta, GA, United States

Hexagon is a leading global provider of information technology solutions that drive productivity and quality across geospatial and industrial landscapes.

The Strategic Messaging Manager is responsible for the development of strategic positioning and cohesive messaging in alignment with global marketing goals. Their chief concern is the public's perception of Hexagon, driven by content that provides the right message at the right time. The ideal candidate will be a strategic thinker with strong copy writing, messaging and researching skills, providing leadership and developing guidelines for all messaging activities. Candidates must be skilled in branding, researching and messaging.


  • Create Hexagon-level original content to support the brand storyline and marketing plans, serving as the primary copywriter, editor, and internal consultant for the creation of all marketing content
  • Author creative and diverse content in direct support of marketing campaigns (awareness, events, product launch, etc.)
  • Develop and ensure Hexagon’s voice/personality is defined and differentiated
  • Assist in shaping Hexagon’s content marketing strategy
  • Continually innovate and identify enticing ways to tell the Hexagon story across all internal and external platforms (press releases, emails, web copy, presentation decks, digital advertising, newsletters, video, social and event materials, etc.)
  • Establish and maintain Hexagon’s communications calendar, policy and standards, ensuring content is consistent and on-brand (style, tone of voice) and optimized for select channels
  • Establish standard reporting metrics to evaluate content across all divisions
  • Establish and manage stakeholder expectations and revise plans and shift priorities as needed
  • Manage the Shape of Change Honoree program
  • Develop and execute the media strategy for HxGN LIVE, Hexagon’s cross-industry technology conference
Required skills

  • Bachelor of Arts in Mass Communications, Journalism, Public Relations, English or related field
  • 7+ years of marketing experience with a focus on messaging strategy or content development; corporate & B2B experience a plus
  • Adept storyteller capable of memorable narrative development
  • Ability to write compelling, original messaging specifically tailored to print, online and in person
  • Keen ability to translate complex concepts and technologies into simple and intuitive communications
  • A wide degree of creativity in ideation and execution
  • Proven leadership skills for directing communications and overseeing projects
  • Strong results orientation and business driven mentality
  • Impeccable grammar, spelling and punctuation skills; AP style knowledge a plus
  • Excellent interpersonal skills to work as part of a team combined with ability to engage with senior leaders
  • Able to work effectively in a rapidly changing and demanding environment across time zones
  • Proactive, energetic, efficient, resourceful team player with a dedication to excellence
  • Proficient in Microsoft Office programs including Word, PowerPoint, Excel and Outlook

Supervisor: Sarah Fordyce, Executive Director, Brand, Communications & Events
Location: Atlanta

Please send your resume to to apply for this position.

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