Alexandre Alencar

Creating lasting change with intelligent technologies


Title: Chief Product Officer
Division: Hexagon's Agriculture division
Location: Ribeirão Preto, Brazil
Joined in: 2015

Based in Ribeirão Preto, Brazil, Alexandre Alencar is the Chief Product Officer for Hexagon’s Agriculture division.

Alexandre’s path to Hexagon began in his youth, when he developed an interest in mathematics and science. Deciding to pursue his dream of a career in science, Alexandre majored in physics at Universidade de São Paulo. He learned about different equations behind unique systems and models, knowledge that has come in handy throughout his career in software. After graduating, Alexandre and some friends started iLab Sistemas, a company focused on optimising the harvest of sugarcane. In 2014, Alexandre and his expertise joined the Hexagon family through Hexagon’s acquisition of iLab.

“The best part of my job is designing new applications,” Alexandre says. “We get to understand the needs of our customers and determine a solution that no one else can create. We’re able to dream big, develop and make our customers’ lives easier.”

We’re able to dream big, develop and make our customers’ lives easier.

When Alexandre is not working, he enjoys spending time with his wife and two daughters. A favourite family pastime is going to Portugal to visit relatives, an activity they hope to expand one day to include exploring other parts of Europe. When kicking back and relaxing, Alexandre can be found rooting for his favourite soccer team, the Santos FC, or playing tennis.

Whether it’s discovering new solutions for customers, driving innovations for his business or simply being with family and friends, Alexandre is always working to shape a smarter future.

“My business is applying intelligence and combining different technologies to make improvements in our products and our market. With these products, we are able to improve our environment and shape lasting change.”